Why Are Metrics Important?

The success of a Telegram Mini App (TMA) depends not only on its functionality but also on its ability to attract and retain users. To understand how well your app is performing, it’s essential to regularly monitor Telegram Mini App metrics.
Metrics provide owners with the insights needed to make data-driven decisions, identify issues, and optimize processes. Here are the 5 key metrics that can help you scale your Mini App effectively.
1. Daily and Monthly Active Users (DAU/MAU)
What is it?
These metrics indicate the number of unique users interacting with your app daily (DAU) and monthly (MAU).
Why it matters:
- A high DAU/MAU ratio reflects strong user engagement.
- Growing DAU indicates successful user acquisition efforts.
How to improve:
- Introduce regular challenges or promotions to encourage daily interaction.
- Use push notifications to share useful updates or offers.
2. Retention Rate

What is it?
Retention measures the percentage of users who return to your app after a specific period (e.g., 1 day, 7 days, or 30 days).
Why it matters:
- High retention is critical for sustainable growth.
- Low retention means your user acquisition efforts are going to waste.
How to improve:
- Optimize the first 5 minutes of the user experience.
- Integrate gamification elements or rewards for returning users.
3. Conversion Rate
What is it?
The conversion rate shows the percentage of users completing key actions, such as signing up, making a purchase, or activating a feature.
Why it matters:
- A high conversion rate indicates your app is effectively meeting user needs.
- A low conversion rate may signal UX issues or unappealing offers.
How to improve:
- Conduct A/B testing on key elements (buttons, descriptions).
- Simplify the user journey by reducing unnecessary steps.
4. Cost Per Install (CPI)

What is it?
CPI measures the cost of acquiring one new user through paid channels.
Why it matters:
- Lower CPI allows for cost-effective app scaling.
- High CPI may indicate an inefficient ad campaign.
How to improve:
- Use high-quality traffic sources like TMA-ADS.PRO.
- Test various ad creatives and targeting strategies to find the most effective combination.
5. Average Session Duration
What is it?
This metric reflects how much time users spend in your app during a single visit.
Why it matters:
- A high session duration indicates strong user engagement.
- Low session durations suggest that users may not find value in your app.
How to improve:
- Enhance the app interface to make navigation seamless.
- Add mini-games or interactive elements to hold users’ attention longer.
Conclusion
Analyzing Telegram Mini App metrics is the foundation of any successful app. Regularly track DAU/MAU, retention rate, conversion rate, CPI, and average session duration. These metrics will help you identify weak points and improve your app’s overall performance.
While retention is vital, constant traffic growth is equally important. The TMA-ADS.PRO network can help you attract a global audience. We offer access to 49 million users across 200 countries, create ad creatives, and optimize campaigns for maximum effectiveness. Contact us on Telegram at @tmaadspro to take your Mini App to the next level!