
In 2025, Telegram app marketing is a dominant force for app growth, with its unique ecosystem offering businesses the chance to scale faster than ever. With over 950 million active users, Telegram provides a fertile ground for creative marketing campaigns. This article highlights five real-world campaigns that achieved a combined 5 million installs using innovative Telegram-focused strategies.
1. Gamified Promotions: 1.2M Installs in 30 Days
Gamification is one of the hottest trends in Telegram app marketing. A mobile gaming app launched a campaign integrating Telegram bots with interactive trivia and rewards.
- Results: Over 1.2 million installs in a month.
- Tactic: Users earned in-game credits for completing challenges and inviting friends.
- Key Metric: Retention rates increased by 35% due to user engagement within Telegram groups.
2. Exclusive Community Access: 900K Installs via Channels

An online education platform tapped into Telegram’s group and channel features to create exclusive communities for course previews and early access.
- Results: 900,000 installs in six weeks.
- Tactic: Promoting the app through channels with 100,000+ active members in relevant niches.
- Key Metric: The campaign achieved a CTR of 2.8%, well above the industry average.
3. Localized Mini App Ads: 1M Installs Across 200 Countries
By utilizing Telegram mini app ads, a global e-commerce platform ran a hyper-localized campaign targeting 200+ countries.
- Results: Over 1 million installs with a cost-per-install (CPI) of $0.03.
- Tactic: Ads featured localized offers, translating into a 30% higher conversion rate in top-performing regions like Southeast Asia.
4. Referral Marketing Through Bots: 800K Installs
A fintech app leveraged Telegram bots for referral marketing. Users received instant rewards for inviting friends to download the app.
- Results: 800,000 installs in two months.
- Tactic: The bot handled seamless onboarding, reducing friction in the referral process.
- Key Metric: Referral-based installs accounted for 65% of total campaign conversions.
5. AI-Driven Ad Personalization: 1.1M Installs via TMA-ADS
A lifestyle app partnered with TMA-ADS 🌐 to run an AI-powered personalized ad campaign targeting Telegram users.
- Results: 1.1 million installs.
- Tactic: AI optimized ad creatives based on user preferences and engagement patterns.
- Key Metric: Conversion rates were 40% higher compared to static ad campaigns.
Conclusion

These campaigns prove that Telegram app marketing is more than just another advertising channel—it’s a dynamic space where innovative strategies drive impressive results. Ready to scale your app? Partner with TMA-ADS 🌐 for access to 49M+ users, precise targeting, and fully managed campaigns. Join the ranks of successful apps by starting your Telegram marketing journey today. Connect with us on Telegram at @tmaadspro 🚀!