Telegram App Marketing: 5 Campaigns That Delivered 5M Installs in 2025

Telegram App Marketing Campaigns in 2025

In 2025, Telegram app marketing is a dominant force for app growth, with its unique ecosystem offering businesses the chance to scale faster than ever. With over 950 million active users, Telegram provides a fertile ground for creative marketing campaigns. This article highlights five real-world campaigns that achieved a combined 5 million installs using innovative Telegram-focused strategies.


1. Gamified Promotions: 1.2M Installs in 30 Days

Gamification is one of the hottest trends in Telegram app marketing. A mobile gaming app launched a campaign integrating Telegram bots with interactive trivia and rewards.

  • Results: Over 1.2 million installs in a month.
  • Tactic: Users earned in-game credits for completing challenges and inviting friends.
  • Key Metric: Retention rates increased by 35% due to user engagement within Telegram groups.

2. Exclusive Community Access: 900K Installs via Channels

5M Installs Through Telegram App Marketing

An online education platform tapped into Telegram’s group and channel features to create exclusive communities for course previews and early access.

  • Results: 900,000 installs in six weeks.
  • Tactic: Promoting the app through channels with 100,000+ active members in relevant niches.
  • Key Metric: The campaign achieved a CTR of 2.8%, well above the industry average.

3. Localized Mini App Ads: 1M Installs Across 200 Countries

By utilizing Telegram mini app ads, a global e-commerce platform ran a hyper-localized campaign targeting 200+ countries.

  • Results: Over 1 million installs with a cost-per-install (CPI) of $0.03.
  • Tactic: Ads featured localized offers, translating into a 30% higher conversion rate in top-performing regions like Southeast Asia.

4. Referral Marketing Through Bots: 800K Installs

A fintech app leveraged Telegram bots for referral marketing. Users received instant rewards for inviting friends to download the app.

  • Results: 800,000 installs in two months.
  • Tactic: The bot handled seamless onboarding, reducing friction in the referral process.
  • Key Metric: Referral-based installs accounted for 65% of total campaign conversions.

5. AI-Driven Ad Personalization: 1.1M Installs via TMA-ADS

A lifestyle app partnered with TMA-ADS 🌐 to run an AI-powered personalized ad campaign targeting Telegram users.

  • Results: 1.1 million installs.
  • Tactic: AI optimized ad creatives based on user preferences and engagement patterns.
  • Key Metric: Conversion rates were 40% higher compared to static ad campaigns.

Conclusion

Successful Telegram App Marketing Strategies

These campaigns prove that Telegram app marketing is more than just another advertising channel—it’s a dynamic space where innovative strategies drive impressive results. Ready to scale your app? Partner with TMA-ADS 🌐 for access to 49M+ users, precise targeting, and fully managed campaigns. Join the ranks of successful apps by starting your Telegram marketing journey today. Connect with us on Telegram at @tmaadspro 🚀!