
In 2025, targeting premium Telegram users presents a unique opportunity for Mini App developers and marketers. Telegram Premium subscribers represent a dedicated, engaged audience willing to pay for enhanced features and services. With their higher purchasing power and loyalty to the platform, effectively targeting this audience can drive significant growth for your Mini App.
At TMA-Ads.Pro, we specialize in advanced targeting techniques that help Mini App developers tap into the premium Telegram user base. Here’s a detailed guide to reach and engage this valuable audience.
Why Focus on Premium Telegram Users?
Telegram Premium users are an elite subset of the platform’s 950 million active monthly users. Key characteristics include:
- High Engagement: Premium subscribers use Telegram more frequently and interact with features like enhanced chat tools, file sharing, and exclusive stickers.
- Higher Spending Potential: Their willingness to pay for Telegram Premium often reflects a readiness to spend on quality apps and services.
- Tech-Savviness: They value productivity and convenience, making them ideal users for innovative Mini Apps.
By focusing on premium users, you can target an audience more likely to convert and generate higher lifetime value.
7 Expert Strategies for Targeting Premium Telegram Users
1. Leverage Telegram Ads with Premium Filters
Telegram’s advertising platform offers targeting options that allow you to focus specifically on Premium users. Use advanced filters like:
- Subscription Type: Show ads only to Premium accounts.
- Geography and Demographics: Combine Premium filters with location-based targeting for greater relevance.
- Device Preferences: Tailor campaigns for high-value devices often used by Premium users.
This approach ensures that your ads are seen by the most relevant audience, maximizing ROI.
2. Highlight Exclusive Mini App Features
Premium users are drawn to exclusivity and advanced functionality. Create features tailored to their preferences, such as:
- Enhanced tools or analytics.
- Priority support or faster processing.
- Exclusive content or in-app benefits.
Promote these features in your marketing to emphasize how your Mini App complements their premium experience.
3. Use Premium-Optimized Messaging
Craft messages that align with Premium users’ values:
- Quality: Emphasize reliability, performance, and innovation.
- Efficiency: Highlight how your app saves time or enhances productivity.
- Exclusivity: Use phrases like “designed for Premium Telegram users” to create appeal.
Example: “Unlock the full potential of Telegram Premium with our Mini App’s exclusive tools!”
4. Collaborate with Influencers Catering to Premium Users

Partner with influencers who resonate with the Premium audience. Focus on creators in niches such as:
- Productivity and tech.
- Business and entrepreneurship.
- Exclusive lifestyle or luxury content.
Influencers can showcase how your Mini App enhances their own Telegram experience, creating authentic appeal for your target audience.
5. Create Targeted Re-Engagement Campaigns
Use analytics to identify and re-engage Premium users who:
- Have interacted with your Mini App but haven’t converted.
- Showed interest in your app through ads but didn’t complete the signup.
- Are lapsed users who might return with the right incentives.
Send personalized offers, exclusive updates, or reminders that highlight the value of your app.
6. Incorporate Premium-Specific Content Marketing
Publish content that speaks directly to Premium users. Examples include:
- Tutorials: “How to Boost Productivity with Telegram Premium and Mini Apps.”
- Case Studies: “Success Stories from Premium Users of [Your App].”
- Thought Leadership: Insights into how Telegram Premium changes digital experiences.
This content positions your brand as a trusted resource for high-value users.
7. Utilize TMA-Ads.Pro’s Advanced Targeting Options
At TMA-Ads.Pro, our platform offers robust targeting capabilities for Premium Telegram users, including:
- Wallet Filters: Reach users with active TON wallets and balances above specific thresholds.
- Device Targeting: Focus on users with high-end devices.
- Language and Regional Targeting: Ensure messages resonate with Premium users in specific markets.
These advanced tools enable you to connect with the right audience at the right time, increasing engagement and conversions.
How TMA-Ads.Pro Can Help You Succeed
At TMA-Ads.Pro, we provide end-to-end support for targeting Premium Telegram users:
- Precision Targeting: Access detailed filters to focus exclusively on Premium users.
- Creative Development: Get assistance with crafting ads and content tailored to this high-value audience.
- Performance Analytics: Monitor and optimize your campaigns for maximum effectiveness.
Start Reaching Premium Telegram Users Today

Targeting Premium Telegram users in 2025 is a strategic move for Mini App developers aiming for sustainable growth. By leveraging advanced targeting techniques, exclusive features, and tailored messaging, you can connect with this valuable audience and drive exceptional results.
Ready to elevate your Mini App marketing? Contact us via Telegram or visit TMA-Ads.Pro to get started.