5 Strategies to Reduce User Acquisition Costs for Telegram Mini Apps (TMA) by 50%

Introduction: The Challenge of Reducing User Acquisition Costs

Telegram Mini Apps are rapidly gaining traction, with over 500 million monthly users engaging with them. However, acquiring users for your Mini App can become costly if you rely on inefficient methods. Many developers and businesses struggle to optimize their campaigns, leading to inflated costs per user (CPU). The good news is that by implementing the right strategies, you can reduce your user acquisition costs by up to 50%.

In this article, we’ll explore five actionable strategies that will help you cut costs while maintaining high-quality user acquisition. These insights are based on real-world data and tested methods that work specifically for Telegram Mini Apps.


1. Link Directly to Your Mini App, Not the Bot

reduce user acquisition costs Telegram Mini App

One of the most common mistakes in Telegram Mini App promotion is directing traffic to a bot instead of directly launching the app. While it might seem intuitive to use a bot as the entry point, it adds an unnecessary step for users, reducing the likelihood of a successful conversion.

Why Direct Links Matter

  • One Less Click: When users are redirected to the Mini App directly via a link generated in @BotFather, they skip the step of launching the bot first. This reduces friction and increases the likelihood of app usage.
  • Automated Consent: By launching the Mini App, users automatically provide consent for the bot to send them messages, streamlining the process for future engagement.

Actionable Tip

Use direct launch links in all your marketing materials, including ads, to improve the conversion rate. For example, instead of promoting t.me/YourBot, use the Mini App link like https://t.me/YourApp?start=launch.


2. Focus on Rewards, Not Features, in Your Ads

reduce user acquisition costs Telegram Mini App

In Telegram Mini App advertising, users are typically motivated by rewards rather than app features. Unlike traditional apps, where users explore features, Mini Apps thrive on incentivized traffic.

Why Rewards Work

  • Immediate Gratification: Users need to see what they’ll get right away. Rewards like discounts, free credits, or exclusive perks drive clicks and launches more effectively.
  • Higher Engagement Rates: Ads that focus on rewards rather than app features tend to achieve up to 40% higher engagement, according to recent Telegram Ads performance data.

Actionable Tip

Craft ad creatives that highlight what users will gain:

  • “Launch the app now and get 50 coins for free!”
  • “Start today and enjoy exclusive rewards!”

Avoid lengthy explanations about the app’s purpose or features. Let the app experience speak for itself after launch.


3. Incorporate Gamification and Referral Programs

Gamification and referral programs are powerful tools for reducing user acquisition costs by encouraging organic growth. Users brought in through referrals are essentially free, significantly lowering your overall CPU.

How It Works

  • Gamification: Introduce challenges, leaderboards, or achievements that keep users engaged and incentivize them to return.
  • Referral Programs: Offer rewards for users who invite friends. For example, provide in-app bonuses or discounts for each friend who signs up and uses the Mini App.

Example

A Telegram Mini App introduced a referral program offering 20 in-app coins per invited friend. This simple addition boosted their daily active users by 30% within a week and reduced acquisition costs by 40%.

Actionable Tip

Use referral links to track user invitations and reward participants automatically. Integrate these features seamlessly into the app to make participation effortless.


4. Focus on Telegram Traffic, Not External Platforms

reduce user acquisition costs Telegram Mini App

Another common mistake is spending money on external platforms like Google Ads or Facebook Ads to drive traffic to a Telegram Mini App. While these platforms are excellent for traditional apps, they are often ineffective for Mini Apps.

Why Telegram Traffic Works Best

  • Same Ecosystem: Users already within Telegram are more likely to interact with Mini Apps, as they don’t have to leave the platform.
  • Lower Costs: Running ads within Telegram, such as sponsored posts or channel partnerships, is more cost-effective than external platforms.
  • Higher Engagement: Users moving between Telegram apps and bots experience less friction compared to switching platforms.

Actionable Tip

Invest in Telegram-native advertising options, such as Telegram Ads, sponsored messages in popular channels, or collaborations with large communities. Avoid wasting budget on external ad networks that don’t align with Telegram’s ecosystem.


5. Work with Professionals for Maximum Efficiency

One of the easiest ways to reduce user acquisition costs is by partnering with professionals who specialize in Telegram Mini App promotion. Teams like TMA-Ads.Pro have extensive experience with optimizing campaigns, allowing you to focus on your app while they handle the heavy lifting.

Why Choose Professionals?

  • Proven Strategies: TMA-Ads.Pro has tested and refined the best-performing ad combinations, saving you time and money.
  • Comprehensive Services: We handle everything, from creating ad creatives to running A/B tests, ensuring your campaigns are optimized for success.
  • Effective Targeting: Target users by country, language, device (iOS/Android), and account type (regular or premium) for precise audience segmentation.

Results You Can Expect

Clients who work with TMA-Ads.Pro often see up to 50% lower acquisition costs compared to running campaigns independently.

Ready to Scale Your Mini App?

If you’re looking to scale your Telegram Mini App efficiently, let us help. Visit TMA-Ads.Pro or contact us on Telegram at @tmaadspro. We’ll deliver results while you focus on growing your business.


Conclusion: Optimize to Save Costs and Scale Faster

Reducing user acquisition costs for Telegram Mini Apps is achievable with the right strategies. By linking directly to the app, focusing on rewards, incorporating gamification, prioritizing Telegram-native traffic, and working with experts, you can cut costs by 50% or more while improving user quality.

The key is to streamline your efforts within Telegram’s ecosystem and leverage proven techniques that minimize friction for users. Don’t waste time on ineffective methods—optimize for success today.