Secrets to Leverage Influencers for TMA in 2025

Leverage influencers for TMA marketing campaign

As Telegram Mini Apps (TMA) continue to redefine digital engagement in 2025, businesses are tapping into influencer marketing to drive traffic and boost app usage. With over 950 million active Telegram users and 500 million interacting with TMAs monthly, influencers have become a powerful channel to amplify reach and engagement. To leverage influencers for TMA effectively, you need a well-thought-out strategy tailored to your app’s unique value proposition. Here’s how to do it.


1. Choose Influencers Aligned with Your Audience – Leverage influencers for TMA

The Secret: Success hinges on working with influencers whose followers align with your target users.

How to Do It:

  • Analyze the influencer’s audience demographics, such as age, location, and interests.
  • Focus on micro and niche influencers with 10,000 to 100,000 followers for higher engagement rates.
  • Use Telegram’s native tools to cross-reference follower data with your TMA’s audience profile.

Why It Works: A study by Influencer Marketing Hub found that niche influencers can achieve engagement rates up to 8%, compared to 1-2% for mega influencers.


2. Collaborate on Authentic Content – Leverage influencers for TMA

The Secret: Users trust authentic recommendations over scripted promotions.

How to Do It:

  • Partner with influencers to create content showcasing how they genuinely use your TMA.
  • Encourage tutorials, “day in the life” posts, or exclusive feature reviews.
  • Avoid over-controlling the content to maintain authenticity.

Case Study: A fitness TMA collaborated with lifestyle influencers to share real-time workout challenges on Telegram, resulting in a 35% boost in app signups within a week.


3. Offer Exclusive Benefits for Followers – Leverage influencers for TMA

The Secret: Incentives like promo codes and early access drive conversions.

How to Do It:

  • Provide influencers with unique promo codes tied to their campaigns.
  • Offer exclusive features, discounts, or events accessible only through the influencer’s channel.
  • Promote competitions or giveaways that encourage app downloads.

Tip: Track conversions by assigning separate UTM links or Telegram deep links to each influencer.


4. Integrate Influencers into Your TMA Ecosystem – Leverage influencers for TMA

The Secret: Make influencers a direct part of your TMA experience.

How to Do It:

  • Add an influencer-specific widget or leaderboard to your app, showcasing their contributions.
  • Feature their channels prominently within your TMA to encourage users to follow them.
  • Collaborate on creating limited-edition content or features (e.g., influencer-designed stickers).

Example: A travel TMA featured curated destination guides by influencers, which increased time spent on the app by 20%.


5. Leverage Telegram’s Unique Features

Influencer creating video content for TMA promotion

The Secret: Use Telegram’s functionalities to maximize influencer impact.

How to Do It:

  • Utilize Telegram Channels and Groups for direct engagement. Influencers can host Q&A sessions, live updates, or polls about your TMA.
  • Encourage influencers to create Stories demonstrating app features.
  • Use inline bots or mini-games to keep the audience engaged within Telegram.

6. Prioritize Long-Term Partnerships

The Secret: Long-term collaborations build deeper trust with followers.

How to Do It:

  • Develop ongoing campaigns where influencers share their evolving experiences with your TMA.
  • Offer them ambassador roles to reinforce their commitment.
  • Collaborate on exclusive content drops or periodic app updates.

Fact: According to Business Insider, long-term influencer partnerships can improve ROI by 33% compared to one-off campaigns.


7. Track and Optimize Campaign Performance

The Secret: Data-driven decisions ensure maximum ROI.

How to Do It:

  • Monitor metrics such as clicks, downloads, and in-app behavior using analytics tools.
  • Compare the performance of various influencers to identify the most effective ones.
  • Refine your messaging and strategy based on audience feedback and conversion rates.

Pro Tip: Use A/B testing to identify the most impactful call-to-action (CTA) and campaign format.


8. Use Influencers for International Expansion

The Secret: Local influencers make global campaigns culturally relevant.

How to Do It:

  • Collaborate with influencers who have regional expertise to introduce your TMA in new markets.
  • Tailor campaigns to local customs, languages, and preferences.
  • Leverage Telegram’s language support and geo-targeted messaging to ensure relevance.

Example: A food delivery TMA successfully entered Southeast Asia by partnering with influencers who shared localized reviews and experiences.


9. Focus on Video Content

The Secret: Video campaigns drive higher engagement on Telegram.

How to Do It:

  • Encourage influencers to create short videos demonstrating app features or showcasing their experiences.
  • Use Telegram Stories and pinned video messages for maximum visibility.
  • Repurpose video content across other platforms like Instagram or YouTube to widen reach.

Insight: Research shows that video content generates 1200% more shares than text and images combined.


10. Combine Influencer Marketing with Paid Advertising

The Secret: Amplify organic reach with targeted paid ads.

How to Do It:

  • Boost influencer posts using Telegram’s banner ads within TMAs.
  • Use your advertising network, such as TMA ADS, to promote influencer-created content across 49 million users globally.
  • Conduct A/B testing on ads to find the best-performing influencer-driven campaigns.

Conclusion

Engaged audience following influencer's TMA app tutorial

Influencers offer an unparalleled opportunity to grow your TMA’s user base and engagement in 2025. By aligning with authentic voices, integrating them into your app, and leveraging Telegram’s unique features, you can create impactful campaigns that resonate with your audience.

To scale your influencer campaigns further, TMA ADS provides access to an extensive network of TMAs, allowing you to target users with banner ads, incentivized traffic, and in-app promotions. With costs starting at $0.014 per click, TMA ADS ensures you get the highest ROI from your campaigns. Message us on Telegram.